Power words are special words that make people feel things.

They grab attention and make people want to do something. When you use power words in your writing, more people will read it and do what you want them to do.

Why Power Words Work

Our brains are wired to react to certain words. These words tap into our emotions and make us feel things like:

• Excited
• Scared
• Curious
• Happy
• Worried

When we feel these emotions, we're more likely to take action.

How to Use Power Words

1. Pick the feeling you want to create
2. Choose power words that match that feeling
3. Put the power words in important places like headlines and buttons

The Big List of Power Words

Here's a list of 101 power words grouped by the feelings they create:

Words That Create Urgency

1. Now
2. Quick