Psychological triggers are things that make people want to do something. They tap into how our brains work and influence our choices. When you use these triggers in your marketing, more people will buy your stuff or sign up for your services.

Our brains make decisions in two ways:

1. Fast and automatic (like when you jump away from a loud noise)
2. Slow and thoughtful (like when you're solving a math problem)

Psychological triggers speak to the fast, automatic part of our brain. They make us feel things or want things without us having to think too hard about it.

The Big List of Psychological Triggers

1. Scarcity

What it is: Making people think there's not much of something left.

Why it works: People don't want to miss out on things.

How to use it:

• Show how many items are left in stock
• Use countdown timers for sales
• Offer limited-time deals

Example: "Only 3 spots left in our workshop! Sign up now before they're gone!"

2. Social Proof

What it is: Showing that other people like or use your stuff.

Why it works: We trust things that other people like.

How to use it:

• Show customer reviews